” On June 12, 2009, the AKO MISMO dog tags will be made available to the public for the very first time. The dog tags will be sold at P40 each; the proceeds of which will go to our beneficiary charity partners and to the socio-civic activities which we will be mounting nationwide. It is such an important event for us that we declared it the AKO MISMO DOG TAG DAY which will be held at the Bonifacio Global City Open Field in Taguig City.

The event will start at 2pm when we start selling the dog tags to the public. The dog tag will be your entrance ticket to the events of the day.

From 2PM onwards, you have the opportunity to mill around and check out the eleven charity booths we have set up, as well as other activity ! booths.

The charity booths will be distributing information about their respective causes and each of them will carry AKO MISMO T-shirts and lanyards specifically designed for the charity. People who wish to support a particular charity should simply make a purchase there and proceeds will go towards their charity of choice. Our beneficiary charity partners are Caritas Manila, UN Stand up Against Poverty, World Vision, Dynamic Teen Company, ERDA, UP PGH Cancer Institute Foundation, Gawad Kalinga, Cutis Laxa Benefit, PNP Badge of Honor Foundation, PLDT Smart Foundation and DDB Cares.

The venue will also have fun interactive booths: Henna Tattooing, Face Painting, Ako Kiss Mo booth, as well as photo and video booths. There will be food and beverage booths courtesy of McDonald’s and Pep! si.&nbsp ;

From 5 to 7PM, school bands and some up and coming professional bands will perform, interspersed with videos of the different charities and live sharing from their reps.

From 7 to 9PM, the main concert will take place featuring the hottest bands in the country: Bamboo, Pupil, The Dawn, Kamikaze, Kjwan, and Up Dharma Down. Ely will open with his hit song Sala but with lyrics specially written for Ako Mismo. There will be a special number with all the bands performing together to pay tribute to the late Philippine music icon Francis Magalona .

All registered members of Ako Mismo attending the event will get a chance to win one of five Lenovo laptops and other gadgets being given away that day. Those who have not registered yet can do so at the Ako Mismo booth. The raffle tickets are also available here. It will a have a portion that will be marked by each of the activity booths. Raffle winners who have at least three marks on their form (meaning they participated in three activities) will get limited edition premium dog tags.

The venue can accommodate 20,000 people at most. Please do come early as the gates will be closed once the venue is full.

Food and non-alcoholic drinks will be sold inside the venue, so there will be no food or drinks allowed upon entrance. For security reasons, people will be frisked at the entrance to check against illegal drugs and dangerous weapons.

We look forward to your participation at the AKO MISMO DOG TAG DAY. Thank you for your continued support. ”

This was the email I received from them . This made things a little clearer since people thought that this was a campaign to attract the attention of the masses and Ako Mismo was used for the 2010 Presidential elections but who knows? It’s the concert that matters LOL . I made no changes on the email that they’ve sent. If you are interested register to their website. I may not be watching the concert itself but the dog tags look cool hehe.